Mexico’s World Cup jerseys are the best sellers in the world, bar none
The Mexican national team’s jersey for the 2026 FIFA World Cup has become a commercial phenomenon, outselling every other jersey in the Adidas global portfolio, even surpassing world champion teams like Argentina and Spain. According to ESPN , over a million shirts have been sold during the World Cup, a figure that is expected to rise as the tournament moves forward. The jersey’s remarkable performance is perhaps attributable to the emotional connection Mexicans have with their national team, in addition to Adidas’s commercial strategy. In an interview with Expansión magazine , Adidas Mexico General Manager Jorge Dionne said that Mexico’s jersey transcends sports and has become an expression of cultural identity and pride. “The jersey represents Mexico on and off the field,” Dionne said, adding that the t-shirt is one of the “most beautiful designs” because it incorporates Mexican motifs that “make us proud.” Moreover, the offering has been broadened to three official uniform...